Tatiana Vidal Salcido
TECHNICAL PROFICIENCIES
Bilingual: English & Spanish | Proficiency with Photoshop, Adobe Illustrator, Adobe Animate, Adobe Premiere Pro, Final Cut Pro, MS Office & Google Drive (Word, PowerPoint, Excel), WordPress, Trello, Hubspot, Microsoft Project, Slack, Discord, DALL-E, ChatGPT and Sore. | Commitment to playing a vital role in the educational development of upcoming generations.
Key Strengths
Digital Content & Design Creation
Creative Direction & Storytelling
Brand Identity & Awareness
Educational Content Development
Team Leadership & Mentorship
Client & Stakeholder Management
Cultural & Emotional Intelligence
Creative Strategy Development
About Tatiana Vidal Salcido
My journey has been one of purpose and impact. With over 18 years in sales and marketing, I’ve launched two companies, self-published my first book, and crafted brand narratives that foster cultural and emotional connections. As a former founder and Creative Director of Kinitros Marketing Agency, I’ve led bilingual multimedia projects across digital, print, and interactive platforms, blending innovation with a deep understanding of audience needs.
From developing children’s storytelling franchises like My House Chef to producing video campaigns for Hispanic brands such as Salsas Mexico Lindo and Solely, each project has sharpened my expertise in content strategy and creative leadership. I also hosted and produced three seasons of Tatis’ Kitchen, a radio show that combined storytelling and culinary exploration, showcasing my ability to connect with diverse audiences through media.
Working on initiatives like Let’s Get Loud with Ana Valdez and John Leguizamo inspired me to pursue opportunities in larger organizations. The scale and resources of multimillion-dollar enterprises, combined with the chance to work alongside brilliant minds, have drawn me toward creating a larger footprint and contributing to global efforts that drive change.
I am skilled in leveraging AI tools to enhance creativity and efficiency, staying at the forefront of innovation by embracing emerging technology. My academic background, with a B.A. in Education from UDEM and an M.A. in Education Communication and Technology from NYU, equipped me with tools in ed-tech and the ability to use multiple platforms for impactful storytelling. My M.A. thesis focused on equipping teens and tweens with “feel-good skills” for emotional success, laying the foundation for my work in emotional intelligence and storytelling.
Inspired by Jorge Bucay, Roger Hargreaves, and my own culinary adventures, I bring depth and creativity to every narrative. My vision goes beyond personal growth—I’m ready to share my expertise, Hispanic heritage, and knowledge of emotional intelligence to create a positive, lasting impact.
I seek a Creative Director position focusing on content strategy and content creation strategy, emphasizing brand storytelling to inspire meaningful connections and growth. Guided by resilience, creativity, and passion, I aim to craft transformative content strategies and execute impactful content creation strategies that foster connections, drive brand growth, and leave a lasting cultural imprint.
THE ROAD LESS TRAVEL
2010 - 2024 TATIS’ KITCHEN LLC
Founding Partner | Dynamic production company that crafted educational conent
2015 - 2023 Kinitros Marketing Agency
Founding Partner & Creative Director
KEY CONTENT & CLIENTS @ DESIGN JOURNAL
2007 - 2009 VOICE AMERICA: TATI'S KITCHEN RADIO
Producer & Radio Host Aired @ Voice America Health & Wellness Channel.
2005 - 2009 DE-KIDS MAGAZINE, Mexico
Senior Director & Copywriter
ADDITIONAL EXPERIENCE:
Production and Programming Research Assistant
Years Sales & Marketing
Completed Projects
In 2015, our group raised over $400K in 10 weeks for LLS’s Man & Woman of the Year campaign, honoring my mother and late best friend
Placed 3rd in my group in this year’s Fabulous Over 40, part of $6.9M raised for the National Breast Cancer Foundation
Tatiana Vidal AKA The chick in the red hat