My Journey
Beyond the Vector
A Collection of the Chick in the Red Hat’s Work – Marketing Chilli Pepper, Writer, and Illustrator, where creativity knows no bounds and stories come to life through vibrant visuals and compelling narratives inspired by my Hispanic heritage.
Road Less Travel
Design Journal
Portfolio of My Creative Journey
About Me
Synergy of Experience, Passion, and Creativity
Magic in the Making
Stories and Visuals that Inspire Wonder
Echo of Giving
Creating Ripples of Kindness
Empowering Voices
Inspiring Teams, Elevating Creativity, and Delivering Excellence
TATIANA VIDAL SALCIDO
Resilience, Creativity, and Passion Drive My Work
My journey has been one of purpose and impact. With over 18 years in sales and marketing, I’ve launched two companies, self-published my first book, and crafted brand narratives that foster cultural and emotional connections. As a former founder and Creative Director of Kinitros Marketing Agency, I’ve led bilingual multimedia projects across digital, print, and interactive platforms, blending innovation with a deep understanding of audience needs.
From developing children’s storytelling franchises like My House Chef to producing video campaigns for Hispanic brands such as Salsas Mexico Lindo and Solely, each project has sharpened my expertise in content strategy and creative leadership.
I also hosted and produced three seasons of Tatis’ Kitchen, a radio show that combined storytelling and culinary exploration, showcasing my ability to connect with diverse audiences through media.
Working on initiatives like Let’s Get Loud with Ana Valdez and John Leguizamo inspired me to pursue opportunities in larger organizations. The scale and resources of multimillion-dollar enterprises, combined with the chance to work alongside brilliant minds, have drawn me toward creating a larger footprint and contributing to global efforts that drive change.
INKED GEMS | 24 DE-KIDS PRINT EDitions
TASTY TALKS | TATIS' KITCHEN RADIO GUESTS
Design Journal | PORTAFOLIO
Amplifying Latinx Voices with LET'S GET LOUD
Directed creative vision and video production for Latino Donor Collaborative’s “Let’s Get Loud Latinx” initiative, collaborating with Ana Valdez and featuring John Leguizamo to communicate key data to younger audiences.
Spicing Up Success for La MODENRA & SALSAS MEXICO LINDO
Conceptualized and executed creative content for La Moderna’s U.S. market debut, producing easy-to-follow video recipes, and launched Salsa Mexico Lindo with engaging video content for U.S. consumers. Instagram: @lamodernausa | @salsasmexicolindousa
Crafting Stories of Innovation for WTRI & ACSI Labs
Directed video production for WTRI and ACSI Labs, managing projects like the ‘Journey Tool’ from script to delivery, showcasing innovative tools, and ensuring client alignment: Journey Tool Showcase | WTRI Insights | ACSI Labs Innovations.
Driving Creative Excellence Across Media
Led and trained a team of 10+ talented individuals to produce high-quality assets for web, print, and video during a time when virtual collaboration tools like Zoom were not mainstream. Directed the team through strategic planning and clear communication, guiding them from crafting creative concepts to delivering polished final products that exceeded client expectations. Fostered a collaborative environment to ensure every team member mastered the end-to-end production process, including ideation, scripting, designing, filming, editing, and incorporating client feedback.
BITE-SIZED RECIPES | ANIMATED VIDEOS
Words That Shape Worlds
These are some of the magical words that bring my characters to life, weaving storytelling, emotions, and imagination into every line. Featured here are quotes from my picture book manuscripts that capture the heart of their tales and the ink that flows from my scrolls.
"My journey would be bland if it was predictable." -Tatis
INK FROM MY SCROLLS | AUTHOR: TATIANA VIDAL
"Helping others must make you feel like a lost sock in a washing machine!” -Atentionzilla
INK FROM MY SCROLLS | AUTHOR: TATIANA VIDAL
"I live my dreams to create something extraordinary.” -Tatiana Vidal
THE HEART OF MY STORYTELLING | AUTHOR: TATIANA VIDAL
"Have a carrotastic day!" -Sr. Zanahoria
INK FROM MY SCROLLS | AUTHOR: TATIANA VIDAL
"Mamá la primera palabra que aprendi sin saber su significado” -My Younger Self at age 11
“Mama, the first word I learned without knowing its meaning.” -Tatiana Vidal
AUTHOR: MY YOUNGER SELF AT AGE 11TH | El Imparsial Newspaper Contest.
Voice of Clients & Team Members
“Tatiana is one of the hardest working Hosts I have ever been associated with, her dedication and work ethic to making her show a success is unparalleled. She is truly a pleasure to work with and extremely dedicated to everything she does, along with her knowledge certainly makes her someone you want to know.”
“Tatiana is an exceptional leader with deep expertise in digital content, design, and print media. At Kinitros, her guidance on the Megaregion brochures for the Arizona Government ensured success and shaped my ability to mentor my own team. Her dedication and creative vision make her an invaluable mentor and professional.”
